CLIENT: SELMI'S
AGENCY: TAG
ROLE: Art Direction, Graphic Design
ABOUT: As a small family farm in the Sauk Valley area, for over 50 years Selmi's has provided families with experiences and products rooted in quality and tradition. With offerings throughout the year, including a greenhouse, sweet corn, a pumpkin patch, and a newly added apple orchard; Selmi's has seen success and was looking to update its brand accordingly. Selmi's was in need of a brand refresh that better reflected their company, communicated their year-round offerings, modernized the brand, and positioned them for continued growth.
SOLUTION: Selimi's new brand identity is based upon 3 principles—Rooted in the community, Loyal to their customers and the future Growth of both their business and the community they live in. A new logo takes inspiration from geometric barn quits, commonly seen throughout the midwest, and adds a modern touch. Color, custom illustrations and photography are all used to reflect Selmis' offerings and reinforce the family-friendliness of Selmi's — from children to parents, Selmi's is there for the seasons of your life.
Old Logo
Customer Personas
