CLIENT: BLUE WAVE ULTRASONICS
AGENCY: TAG
ROLE: Art Direction, Graphic Design
ABOUT: Blue Wave’s origins date back to the very beginning of ultrasonic cleaning with the Bendix Corporation in 1952. While the name has changed, the product and principles remain the same. Creating a quality, solution-based product through a dedicated team and work process are the values that define Blue Wave Ultrasonics.
SOLUTION: Blue Wave Ultrasonics’ identity is inspired by both the nature of the product and industry the serve. Taking familiar elements and putting them together in a way that reflects the unity and dedication of the team at Blue Wave to provide the highest quality product to their customers. A new mark reinforces the company's sense of confidence, as experts, while an updated color palette engages viewers and reflects the energetic approach of the team. A new tagline was developed that reinforces years of experience working with clients to develop custom cleaning solutions. Applied, with photography that highlights the process and outcome, Blue Wave Ultrasonics' new brand identity brings the company and product to life.
